# Keywords Research

## A keyword search plan will allow you to find the right keywords for your website based on what products & services you offer.

### Keywords search plans are based on the relevancy of keywords to your business, how competitive the keywords are, and search volume.

## Before we do any SEO we need to know what keywords we are optimizing for.

## Keywords Research Plan

The number one objective for a search engine is to give the most relevant content to users for a given search term. A keyword search plan will allow you to find the right keywords for your website based on what products & services you offer

## Relevancy of keywords to your business.

## Relevancy

We choose keywords that accurately reflect the nature of the products you offer while taking into consideration how your customers conduct their searches.

## Once the proper keywords are determined, they are judged based upon how competitive they are.

## Keyword Competition

Keywords are judged based upon how easy it will be to maintain a high ranking on search engines with a specific keyword. This is extremely important when considering whether or not a keyword is right for your site. You want to find something that fits your products and services but doesn't already have well established high-ranking sites. There are a number of ways to fit your site to the perfect keyword.

## How popular are specific keywords?

## Keyword Search Volume

Search volume is the number of searches made by people for a particular keyword on a yearly basis. We carefully analyze short and long-tailed keywords in order to find the ones that best fit your business.