Customer Strategy
In order to market to your customers effectively you need to understand them and know them.
By organizing your customers into different segments, you will learn to understand your customers and target your advertisements to the different groups that make up your customer base. Customer strategy is an integral part of what it takes to finding and knowing your customers.
Locate your customers by their physical locations.
Geographics
Segment your customers by their physical location. This includes finding out all the counties, states/provinces, zip codes and neighborhoods where customers are likely to live.
Know your customers, learn how to satisfy their needs and give them what they want.
Demographics
Segment your customers based upon their demographic information like their gender, age, religion, race, income and so on.
Organizing your customers into demographic segments will help you understand them and advertise to them more effectively.
Know your customers’ purchasing patterns and what motivates them.
Psychographics
Segment customers by their purchasing patterns, their beliefs, what they value and how they see themselves. Also look at their lifestyle, families and the society they live in.